Mitch Reno: Client Experience Advantage Goes to Small Firms | Gear Up For Growth
Description
"We have to...build something so special that people don't want an alternative."
Gear Up for Growth.
With Jean Caragher.
For CPA Trendlines.
For CPA firms to stand out, they must deliver an exceptional client experience—so unique that clients won’t want an alternative, Mitch Reno, director of client experience at Rehmann, tells Jean Caragher in this episode of Gear Up for Growth.
Gear Up for Growth spotlights the best strategies for smart and efficient growth in today's competitive landscape. | More Gear Up for Growth every Friday here.| More Capstone Conversations with Jean Caragher every Monday | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here
“What any managing partner listening or any marketing leader or growth leader within an organization needs to be hearing is let's look at what we do well,” says Reno. “Let's look at where there's an opportunity for us to do something better. And let's do that better and differently than the rest of our peers that we compete against.”
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